Intro
IN THIS LESSON
Attention is Currency:
The introduction chapter emphasizes that attention is the most valuable currency in social media content creation. It introduces the course’s goal—to teach how to create short-form content that people want to watch, not just content that exists. Ruben Uitenweerde, the instructor, shares his experience in video creation and challenges the misconception that content creators from smaller markets (like South Africa) cannot reach global audiences.
The key takeaway is that engagement drives views—not just quality or production value. The lesson sets the foundation for the mindset needed to succeed in content creation, focusing on understanding what makes people want to watch and engage with a video. It encourages students to shift their mindset from focusing on polished production to focusing on ideas and engagement.
